오정석 상세사진

교수 / Management Science/Business Analytics, Platform Economics/Ecosystem Strategy, Revenue/Profit Sharing, Quality Management


교수 소개

Jungsuk Oh is a Professor of Operations Management at Seoul National University. He has an S.B. in Management Science from M.I.T. and received his Ph.D. in Management Science & Engineering from Stanford University. Prior to joining Seoul National University, he worked as a Professor at Korea Advanced Institute of Science and Technology.

His research focuses on Business Analytics, Platform Economics/Ecosystem Strategy, Revenue/Profit/Cost Sharing and Quality Management. His research outcome has appeared in journals such as Journal of Information Technology, Psychology & Marketing, Information Economics and Policy and Journal of Media Economics.

He has taught classes in Management Science, Business Analytics, Quality Management, Statistics and Decision Modeling and Managerial Economics at various levels including undergraduate, graduate and MBA.


● Ph.D., Management Science & Engineering, Stanford University.
● MS, Operations Research, Stanford University.
● SB, Management Science, M.I.T.

● (現) 서울대학교 경영대학/경영전문대학원 조교수, 부교수, 교수. 2007 - 현재.
- 서울대학교 경영대학(원) 학생부학장. 2019 - 2020.
- 서울대학교 경영대학(원) 벤처경영학 전공 주임교수. 2019 - 2020.
- 서울대학교 경영대학(원) 기획부학장. 2015 - 2017.
- 서울대학교 경영대학(원) 글로벌 MBA 주임교수. 2013 - 2015.
- 서울대학교 경영대학(원) 사례개발센터장. 2009-2011.
● KAIST 테크노경영대학원/정보미디어경영대학원 조교수. 2003 - 2007.
● ㈜삼보컴퓨터 전문연구요원.

● 콘텐츠경영학회 이사. 2015 - 현재.
● 한국빅데이터학회 감사. 2013 - 현재.
● 한국 IT서비스학회 이사. 2007 - 2010.
● 서비스사이언스전국포럼 운영위원. 2007 - 2010.
● 한국경영과학회 이사/편집위원. 2004 - 2010.
● Entrue Journal of IT 편집위원. 2004 - 2006.
● 한국전자거래학회 간사. 2004 - 2006.

● 매일경제 객원논설위원. 2013 - 2014.
● KBS 1라디오 성공예감 김방희입니다 '3분 라디오 MBA'. 2013 - 2014.


단행본 및 북챕터
● 김수욱, 정규석, 김동재, 오정석, 유병준, 신현상. (2018). CEO, 혁신으로 진화하라. 박영사.
● 오정석. (2016). 지금 당신에게 필요한 경영의 모든 것. 인플루엔셜.
● 박희준, 오정석, 이정훈, 박종우. (2013). 기술혁신과 경영전략. 피어슨에듀케이션코리아.
● Oh, J. (2011). Cooperative game theory with nontransferable utility. In: Cochran, J.J. (Ed.), Wiley Encyclopedia of Operations Research and Management Science, Wiley & Sons, Inc.
● 손재권, 오정석. (2010). 앱스토어 경제학. 한스미디어.
● 방영호 (번역), 오정석 (해제). (2010). 프레드릭테일러 과학적 관리법. 21세기북스.
● 오정석. (2007). 수익 분배의 경제학 - 디지털 시대, 합리적인 수익 분배 모델을 찾아서. SERI 연구에세이 088, 삼성경제연구소.
● 김상훈, 오정석. (2006). 한국 PC산업의 발전과정. 서울대학교출판부.

● Shin, N., Kim, D., Park S., & Oh, J. (2018). The moderation effects of mobile technology advancement and system barrier on m-commerce channel preference behavior. Information Systems and e-Business Management, 16(1), 125-154.
● Oh, Y., & Oh, J. (2017). A critical incident approach to consumer response in the smartphone market: product, service and contents. Information Systems and e-Business Management, 15(3), 577-597.
● Choi, Y., Oh, J., & Park, J. (2016). A novel approach to managing the dynamic nature of semantic relatedness. Journal of Database Management, 27(2), 1-26.
● Oh, J., Koh, B., & Raghunathan, S. (2015). Value appropriation between the platform provider and app developers in mobile platform mediated networks. Journal of Information Technology, 30(3), 245-259.
● Kang, S., & Oh, J. (2015). Customer perceptions of health examination service quality: an empirical investigation in South Korea. International Journal of Social Science and Humanity, 5(3), 272-280.
● Kim, B., & Oh, J. (2011). The difference of determinants of acceptance and continuance of mobile data service: a value perspective. Expert Systems with Applications, 38(3), 1798-1804.
● Hwang, W., & Oh, J. (2009). Adoption of new online services in the presence of network externalities and complementarities. Electronic Commerce Research and Applications, 8(1), 3-15.
● Kim, G., Park, S., & Oh, J. (2008). An examination of factors influencing consumer adoption of Short Message Service (SMS). Psychology & Marketing, 25(8), 769-786.
● Oh, J. (2007). Profit-sharing in a closed content market. Journal of Media Economics, 20(1), 55-75.
● Shim, S., & Oh, J. (2006). Service bundling and the role of access charge in the broadband Internet service market. Communications & Strategies, (63), 73-91.
● Koh, B., & Oh, J. (2006). Determination of revenue streams subject to sharing in the mobile Internet market. Review of Network Economics, 5(3), 337-350.
● Oh, C.J., & Chang, S. (2000). Incentives for strategic vertical alliances in online information product market. Information Economics and Policy, 12(2), 155-180.

● 정성욱, 오정석. (2018). 구매기업 프로세스에의 공급기업의 적극적 참여가 기업 운영성과에 미치는 효과에 대한 연구. 한국SCM학회지, 18(2), 91-104.
● Lee, J., Briley, D. A., Oh, J., Park, S., & Bae, S. (2018). The effect of repeated and spaced exposures of Internet display advertising. 마케팅 연구, 33(1), 65-80.
● 전가영, 이장혁, 오정석. (2015). IoT 사례분석을 위한 개념적 틀 제시. 벤처창업연구, 10(3), 123-131.
● Lee, S., Park, J., Lee, H., Oh, J., & Lee, J. (2015). Hedonic or utilitarian: why people keep using social network services. 한국IT서비스학회지, 14(2), 355-373.
● Kim, D., Kim, D., & Oh, J. (2014). Automotive telematics market segmentation based on quality expectations. Asia Marketing Journal, 16(3), 57-75.
● 김동희, 김다영, 오정석. (2013). 컨버전스 서비스 수용에 관한 실증분석: 텔레매틱스 서비스를 중심으로. 한국전자거래학회지, 18(4), 241-255.
● 장경영, 오정석. (2013). 주식회사 카카오의 플랫폼 전략에 대한 연구. 벤처창업연구, 8(4), 49-55.
● 오정석, 김동희, 김다영, 오윤선. (2011). 모바일 인터넷 비즈니스에서 수익분배 현황과 관련 이슈. Telecommunications Review, 21(1), 77-88.
● 김동희, 차정현, 오정석, 김수욱. (2010). IPTV 망 임대의 가격책정 전략: 동태적 분석. 한국경영과학회지, 35(3), 45-58.
● Han, J.H., Oh, J., & Cho, D.S. (2010). Implementation mechanism of the four-group shift system at Yuhan-Kimberly. Seoul Journal of Business, 16(1), 93-118.
● 김동희, 김다영, 오정석. (2010). 글로벌 미디어 기업의 플랫폼 전략. Telecommunications Review, 20(1), 71-83.
● Oh, J. (2007). Fixed vs. usage-based pricing: choice of pricing schemes and optimal profit allocation in the online content industry. Seoul Journal of Business, 13(2), 3-33.
● 유지나, 김병수, 최민석, 오정석. (2006). 소프트웨어 유지보수 아웃소싱 벤더의 비용에 관한 연구. 경영정보학연구, 16(2), 143-158.
● 오정석, 고병완. (2005). IT 아웃소싱 성공요소 및 전략. Entrue Journal of Information Technology, 4(2), 45-57.
● 이영진, 오정석. (2005). 모바일 지급결제 시장에서의 이동통신 사업자와 금융기관간의 제휴/경쟁 전략. Telecommunications Review, 15(3), 515-525.

● IS Capabilities in the Development of an Innovation Ecosystem: A Case Study of the Hallyu (Korean Wave) Phenomenon. Proceedings of the Thirty Eighth International Conference on Information Systems (ICIS), Seoul, Korea, 2018.
● An approach to assess the impact of Internet of Things (IoT) on industrial markets, ISIS-VENICE International Multidisciplinary Academic Summit, Venice, 2014.
● Customer perceptions of health examination service quality: an empirical investigation in South Korea, 2014 1st Journal Conference on Social Science and Humanity (JCSSH 2014 1st), Barcelona, 2014.
● Revenue sharing as a strategic tool for new convergence services. ITS 18th Biennial Conference in Tokyo, 2010.
● Spectrum re-allocation fee assessment in Korea. Caribbean Regional ITS Conference in Jamaica, 2009.
● A modified Apex game and its application. CORS/INFORMS International Conference in Toronto, 2009.
● 컨버전스 서비스 도입 시 인터넷 망 이용대가 산정에 관한 연구. 2007 한국IT서비스학회 추계학술대회.
● 콘텐츠 품질 및 이용금액의 불확실성이 모바일 인터넷 확산에 미치는 영향. 2006 한국경영정보학회 추계학술대회.
● 모바일 인터넷 서비스에서 사용 전 신념과 사용 후 신념 비교. 2006 한국경영과학회 추계학술대회.
● The effect of changing pricing scheme on the usage of broadband Internet service. INFORMS International Conference in Hong Kong, 2006.
● 전략적 6 시그마를 활용한 SLA 적용 방법론. 2005 한국SI학회 추계학술대회.
● Entrance of cableTV service provider into broadband Internet service market: bundling and role of access charge. ITS 15th Biennial Conference in Berlin, 2005.